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Marketer’s Insights

Vol.23
2026-07-25 · 325 views
kt wiz AI Stadium — A Complete Guide Without a New Ballpark
I promised in my Intuit Dome post that I’d dig into kt wiz’s AI Stadium next — so here it is, prope…
Vol.22
2026-07-24 · 448 views
kt Wiz Park Water Festival — Korea’s First Pro Sports Entertainment Event
When the idea of spraying water into the stands was first proposed, the reaction was cold. The perc…
Vol.21
2026-07-23 · 1,126 views
kt Wiz Park’s F&B Innovation — A Media Wall Instead of a Concourse
The new Major League stadiums and newly built domestic ballparks share one common feature. It’s the…
Vol.20
2026-07-22 · 178 views
Comerica Park — Why There Was No Time to Be Bored, Even Rained Out
Of all days, it rained heavily. We were admitted without issue, but while waiting for the game to s…
Vol.19
2026-07-21 · 166 views
Rakuten Mobile Park Miyagi — Smile Glico Park’s Ad-Space Trick
It was a Tuesday with a steady drizzle. I was nervous that the game might be called off for rain ev…
Vol.18
2026-07-20 · 285 views
Intuit Dome (LA Clippers) — The State of AI Stadiums and kt wiz’s Challenge
I toured the Intuit Dome, the LA Clippers' home arena. This post takes a different angle from other…
Vol.17
2026-07-20 · 174 views
FC Barcelona Megastore — The Path of Pro-Sports Goods Business
While traveling in Spain, I visited the official FC Barcelona megastore in Barcelona. Located near …
Vol.16
2026-07-19 · 161 views
Fremont Street Experience — The Viva Vision Lightshow’s Spatial Marketing
I walked around Fremont Street in downtown Las Vegas. Unlike the strip lined with flashy resorts, t…
Vol.15
2026-07-18 · 225 views
Dodger Stadium — How a Traditional Ballpark Diversifies Revenue
Early summer 2025. I toured Dodger Stadium, the LA Dodgers' home. I expected an old ballpark to fee…
Vol.14
2026-07-18 · 195 views
Crypto.com Arena — A Record $700M, 20-Year Naming Rights Deal
I watched a playoff game live at Crypto.com Arena. It’s the LA Lakers’ home arena, and because it s…