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Marketer’s Insights

Vol.53
2026-08-26 · 264 views
St James’ Park — The £78M KNOX Deal Over an Owner-Linked Sponsor
I wonder if anyone remembers the match last summer at Suwon World Cup Stadium, where Team K League…
Vol.52
2026-08-25 · 300 views
Mizuho PayPay Dome — 40,122 Seats, 2 Million Fans in 52 Games
When I heard last November that the SSG Landers had signed pitcher Shota Takeda after he'd been…
Vol.51
2026-08-24 · 248 views
King Power Stadium — Owner Is Also Sponsor, For Sale at £200M
When I hear that a club has been put up for sale, I usually reach for its stadium data before I…
Vol.50
2026-08-23 · 363 views
Fenway Park — Why MLB’s Smallest, Oldest Ballpark Charges the Most
When the smallest ballpark in MLB's 30-team league also happens to be one of the most expensive to…
Vol.49
2026-08-22 · 281 views
Noevir Stadium Kobe — Why Rakuten Owns Baseball and Football Clubs
Something stuck with me while I was researching the Rakuten Eagles a while back: chairman Hiroshi…
Vol.48
2026-08-21 · 256 views
London Stadium — A £150M Takeover Fight, Name Still Unsold
The biggest Premier League story this summer wasn't a title race or a blockbuster transfer.
Vol.47
2026-08-20 · 287 views
Mortgage Matchup Center — A Lender’s Name, a 9,266-sq-ft Screen
Picture a transparent screen 226 feet wide and 41 feet tall, wrapped across the roofline above an…
Vol.46
2026-08-19 · 260 views
San Mamés — 11,000 Fans Waiting in Line Without a Single Star Signing
Spend enough time in pro sports marketing and you'll eventually run into a club that makes you…
Vol.45
2026-08-18 · 265 views
Anfield — A £1.65 Billion Stake Sale That Still Didn’t Touch the Name
Something stopped me cold while I was scrolling through football-industry news the other day.
Vol.44
2026-08-16 · 290 views
Petco Park — Marketing Answers Behind a $3.9 Billion Sale
What sent me back to the San Diego Padres was, honestly, a transfer story.
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