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Marketer’s Insights

Vol.99
2026-10-15 · 164 views
Tropicana Field Guide — Access, $10 Tickets, a Dome Until 2028
98 wins and 64 losses. The Tampa Bay Rays, the best team in the American League this season, play…
Vol.92
2026-10-07 · 200 views
Oracle Park — Lee’s Splash Hit 30 cm Short, a 65-97 Credit
65 wins, 97 losses. That is the final record of Jung Hoo Lee's team, the San Francisco Giants, for…
Vol.82
2026-09-26 · 241 views
Comerica Park — Bank Merger Turns It Into Fifth Third Park
On my phone I still have a photo of the entrance sign at the ballpark, white letters spelling…
Vol.76
2026-09-20 · 225 views
Truist Park — The Battery Atlanta Out-Earns Baseball, $69M vs $51M
The fiscal 2025 results that Atlanta Braves Holdings released in February contained a striking…
Vol.62
2026-09-04 · 276 views
Angel Stadium — Sold for $4B to Arsenal’s Owner, 8th Team
Last month, I featured Angel Stadium in Anaheim as a benchmarking case.
Vol.58
2026-08-31 · 328 views
Wrigley Field — Cubs’ First All-Star Game in 37 Years
A couple of days ago, I opened my laptop after seeing news about what was happening at Wrigley…
Vol.50
2026-08-23 · 363 views
Fenway Park — Why MLB’s Smallest, Oldest Ballpark Charges the Most
When the smallest ballpark in MLB's 30-team league also happens to be one of the most expensive to…
Vol.44
2026-08-16 · 290 views
Petco Park — Marketing Answers Behind a $3.9 Billion Sale
What sent me back to the San Diego Padres was, honestly, a transfer story.
Vol.33
2026-08-06 · 394 views
Yankee Stadium — How the Yankees First Topped $8 Billion in Value
In a previous post I briefly mentioned the Yankees when discussing “New York’s two clubs, the…
Vol.25
2026-07-28 · 321 views
MLB Network — What It Means for a League to Run Its Own Broadcaster
In Secaucus, New Jersey — just one bridge away from Manhattan — there's a headquarters for a…
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