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Marketer’s Insights

Vol.63
2026-09-05 · 65 views
Bayern Munich’s Allianz Arena — Owned by 430,000 Members
There's a bit of news out of Munich this weekend. According to reports on September 3, Kim Min-jae …
Vol.62
2026-09-04 · 83 views
Angel Stadium — Sold for $4B to Arsenal’s Owner, 8th Team
Last month, I featured Angel Stadium in Anaheim as a benchmarking case. My strongest impression was…
Vol.61
2026-09-03 · 88 views
Stamford Bridge — ‘The Shed End,’ Once the Loudest Stand
Of the Premier League's 20 clubs, Chelsea is the only one that's changed its front-of-shirt logo fo…
Vol.60
2026-09-02 · 113 views
Old Trafford — The Munich Memory Behind ‘Theatre of Dreams’
Something caught my eye while going through Premier League materials this summer. Of all things, it…
Vol.59
2026-09-01 · 84 views
Belluna Dome — A Roof with No Walls, Five Sponsor Names
If a ballpark's name changed five times in about twenty years, you can't help but wonder what's beh…
Vol.58
2026-08-31 · 117 views
Wrigley Field — Cubs’ First All-Star Game in 37 Years
A couple of days ago, I opened my laptop after seeing news about what was happening at Wrigley Fiel…
Vol.57
2026-08-30 · 82 views
Ajinomoto Stadium — Kim Seung-gyu’s FC Tokyo and a 26-Year Naming Rights Deal
In mid-May, when the Korean national football team announced its roster for the 2026 North/Central …
Vol.56
2026-08-29 · 89 views
Target Center — Timberwolves’ $4.5B Sale, Tripled in 14 Months
A number caught my eye while I was scanning international sports business news the other day. The N…
Vol.55
2026-08-28 · 86 views
Estadio La Cartuja — Real Betis’s Champions League Comeback and Seoul’s Jamsil Parallel
There's a story catching my eye ahead of this season's La Liga kickoff. Sevilla-based Real Betis Ba…
Vol.54
2026-08-27 · 129 views
Selhurst Park — Crystal Palace’s First European Trophy in 164 Years
This is the first season a betting company's logo has completely disappeared from Premier League sh…
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