Home > Marketer's Insights

Marketer’s Insights

Vol.33
2026-08-06 · 232 views
Yankee Stadium — How the Yankees First Topped $8 Billion in Value
In a previous post I briefly mentioned the Yankees when discussing “New York’s two clubs, the Yanke…
Vol.32
2026-08-05 · 143 views
Ramón Sánchez-Pizjuán — Betting €221M on a New Stadium Amid Relegation
Last May, while checking the final La Liga table, one passage caught my eye. The news was that Sevi…
Vol.31
2026-08-03 · 159 views
TD Garden — 19,000 Seats’ Pride From a Team Sold for $9.6TN KRW
While summarizing recent international sports business news, one number caught my eye. The agreed-u…
Vol.30
2026-08-02 · 208 views
Emirates Stadium — First Arsenal Title in 22 Years, Built on a Sellout Streak
Last May, after hearing that Arsenal had secured their first Premier League title in 22 years, I th…
Vol.29
2026-08-01 · 167 views
Mercari Stadium — Why a Flea-Market App Bought a Club and Its Stadium Name
A few days ago, while skimming European transfer market articles, a familiar name caught my eye. It…
Vol.28
2026-07-31 · 167 views
Chase Center — How a 600-Game Sellout Streak Built Ticket Business
What would it feel like if an arena never had an empty seat for more than a decade? On March 25th, …
Vol.27
2026-07-30 · 203 views
Riyadh Air Metropolitano — Renamed 3 Times in 9 Years, Marking Lee Kang-in’s Arrival
To commemorate our countryman Lee Kang-in joining the club, I looked into Atlético Madrid's home st…
Vol.26
2026-07-29 · 210 views
Tottenham Hotspur Stadium — Money-Making for 335 Days Without Football
The new Tottenham Hotspur home ground, which opened in April 2019, set a different goal from day on…
Vol.25
2026-07-28 · 163 views
MLB Network — What It Means for a League to Run Its Own Broadcaster
In Secaucus, New Jersey — just one bridge away from Manhattan — there's a headquarters for a channe…
Vol.24
2026-07-26 · 245 views
How KBO Reached 12 Million Fans — Fairness and Sharing
In 2025, the KBO League set an all-time attendance record of 12,312,519 spectators. It broke the re…