Vol.43
2026-08-15 · 136 views
Nissan Stadium — Manchester City’s Parent CFG Exits After 12 Years
It's not often that a marketer sits down and pores over a team's shareholding disclosure. But a sho…
Vol.42
2026-08-14 · 1,542 views
K-Style Cheering — The Real Stars of KBO’s 13-Million-Fan Era
The cheer squad out on the field. For a moment, the ballpark itself becomes the stage for the cheer…
Vol.41
2026-08-14 · 130 views
Lakers’ $12.5B Sale vs. Seoul’s Naming Rights — A 25% Jump in 9 Months
$12.5 billion. When I first saw this number in a US sports business headline on August 12, I though…
Vol.40
2026-08-13 · 140 views
Capital One Arena — 20-Year Deal, $1B Renovation for “Four Teams, One Roof”
It always surprises people to hear that a single basketball arena also hosts an ice hockey team, a …
Vol.39
2026-08-12 · 192 views
Saitama Stadium 2002 — Why J.League’s Top Draw Accepted a Loss at 37,350 Fans
Source: urawa-reds.co.jp (Urawa Red Diamonds’ official website), 2026/27 season uniform promo…
Vol.38
2026-08-11 · 169 views
Kaseya Center — The Name Crypto Bankruptcy Erased, Restored in 17 Years
In November 2022, the same week FTX — then ranked among the world’s three largest crypt…
Vol.37
2026-08-10 · 169 views
Arsenal-Emirates Renewed — A 20-Year Deal Back at £70M a Season
That Thursday morning of August 6, my sports-marketing industry newsletters were dominated by a sin…
Vol.36
2026-08-09 · 159 views
Anoeta Stadium — La Liga’s Last Nameless 40,000-Seat Ground
I was scanning through La Liga sponsorship news when one detail caught my eye. Real Sociedad's home…
Vol.35
2026-08-08 · 159 views
Etihad Stadium — Naming a Stand After a Departing Manager
I caught up belatedly on the K League All-Stars vs Manchester City friendly held at Seoul World Cup…
Vol.34
2026-08-07 · 194 views
Koshien Stadium — 100+ Years Without Selling Its Name, Still Sells Out
Today, it’s not professional players running on the Koshien ground but high school students gathere…