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Marketer’s Insights

Vol.96
2026-10-12 · 107 views
Balaídos — Celta’s €800K-a-Year, 50-Year Lease and a World Cup Bid
Just over €800,000 a year. That is where the fee Celta Vigo will pay the city of Vigo, the owner…
Vol.86
2026-10-01 · 186 views
Mestalla — Last Season, and a €150M Bid for the Old Site
Valencia CF's September has been a heavy one. In mid-September, manager Carlos Corberán and the…
Vol.79
2026-09-23 · 197 views
Estadio de la Ceramica — A Town of 50,000, 7 Tile Firms
I recently noticed a familiar name sitting in third place on La Liga's final standings.
Vol.73
2026-09-18 · 268 views
Spotify Camp Nou — Comeback Season, 62,652 Seats, Sponsor Ohana
On September 19, Barcelona's general assembly will vote on one item that has been drawing a lot of…
Vol.65
2026-09-07 · 262 views
Valencia’s Mestalla — Last Season, 70K-Seat Naming Deal
Right around September 1, with the transfer window deadline closing in, I was putting together an…
Vol.55
2026-08-28 · 253 views
Estadio La Cartuja — Betis’s Return and Seoul’s Jamsil Parallel
There's a story catching my eye ahead of this season's La Liga kickoff.
Vol.46
2026-08-19 · 260 views
San Mamés — 11,000 Fans Waiting in Line Without a Single Star Signing
Spend enough time in pro sports marketing and you'll eventually run into a club that makes you…
Vol.36
2026-08-09 · 314 views
Anoeta Stadium — La Liga’s Last Nameless Ground
I was scanning through La Liga sponsorship news when one detail caught my eye.
Vol.32
2026-08-05 · 290 views
Ramón Sánchez-Pizjuán — Betting €221M on a New Stadium Amid Relegation
Last May, while checking the final La Liga table, one passage caught my eye.
Vol.27
2026-07-30 · 391 views
Riyadh Air Metropolitano — Renamed 3 Times, Lee Kang-in Arrives
To commemorate our countryman Lee Kang-in joining the club, I looked into Atlético Madrid's home…
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