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Marketer’s Insights

Vol.53
2026-08-26 · 136 views
St James’ Park — The £78M KNOX Deal, Chosen Over an Owner-Linked Sponsor
I wonder if anyone remembers the match last summer at Suwon World Cup Stadium, where Team K League …
Vol.52
2026-08-25 · 150 views
Mizuho PayPay Dome — A 40,122-Seat Ballpark’s 2 Million Fans in 52 Games
When I heard last November that the SSG Landers had signed pitcher Shota Takeda after he'd been rel…
Vol.51
2026-08-24 · 104 views
King Power Stadium — Where the Owner Is Also the Sponsor, For Sale at £200M
When I hear that a club has been put up for sale, I usually reach for its stadium data before I eve…
Vol.50
2026-08-23 · 160 views
Fenway Park — Why MLB’s Smallest, Oldest Ballpark Charges the Most
When the smallest ballpark in MLB's 30-team league also happens to be one of the most expensive to …
Vol.49
2026-08-22 · 93 views
Noevir Stadium Kobe — Why Rakuten Owns Both a Baseball and a Football Club
Something stuck with me while I was researching the Rakuten Eagles a while back: chairman Hiroshi M…
Vol.48
2026-08-21 · 106 views
London Stadium — A £150M Takeover Battle After Relegation, Name Still Unsold
The biggest Premier League story this summer wasn't a title race or a blockbuster transfer. It was …
Vol.47
2026-08-20 · 128 views
Mortgage Matchup Center — A Lender’s Name, a 9,266-sq-ft Transparent Screen
Picture a transparent screen 226 feet wide and 41 feet tall, wrapped across the roofline above an a…
Vol.46
2026-08-19 · 117 views
San Mamés — 11,000 Fans Waiting in Line Without a Single Star Signing
Spend enough time in pro sports marketing and you'll eventually run into a club that makes you ask,…
Vol.45
2026-08-18 · 113 views
Anfield — A £1.65 Billion Stake Sale That Still Didn’t Touch the Name
Something stopped me cold while I was scrolling through football-industry news the other day. Liver…
Vol.44
2026-08-16 · 156 views
Petco Park — Marketing Answers Behind a $3.9 Billion Sale
What sent me back to the San Diego Padres was, honestly, a transfer story. I heard that Song Sung-m…