K League×Sanrio Pop‑up Opens
The K League and Sanrio Korea launch the ‘K League×Sanrio Summer Camp’ pop‑up at The Hyundai Seoul B2 from July 31 to August 9, 2026. The shop offers 26 limited items — jerseys, keyring sets and more — and includes a Hello Kitty photo zone, daily lucky draws and a 500‑person K League passport giveaway; some products and a kickoff show were previewed at an FC Seoul home game.