On July 9, 2026, the J.League announced it will exhibit at the Hong Kong Book Fair / Hong Kong Sports & Leisure Expo together with Kashima Antlers and Yokohama F. Marinos. By participating in the overseas event, the league and the two clubs aim to engage local fans directly and promote the appeal of Japanese football. The exhibition is part of the league’s international publicity efforts; activities such as official-goods displays, panel exhibits and talk events are expected. Detailed booth contents and schedules will be announced later.